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Proflict 
A Founders Guide to Positive Conflict 

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Release 
Spring 2026

Proflict® is a unique set of leadership principles that transform

 

conflict from a source of friction and fragmentation into a

 

catalyst for clarity, creativity, and conscious growth.

 

Based on over 10 years of research in start-up dynamics, human psychology and

direct experience working with hundreds of founders  and teams across 3 continents

 

this breakthrough book introduces a game-changing methodology that will change

 

your understanding of effective human interaction under pressure.
 


                          THE VALLEY OF CONFLICT

                          The book introduces The Valley of Conflict, a new paradigm in understanding conflict.

                          Under pressure, we don´t rise to our highest thinking - we default to our oldest wiring.
                          These reactions are perfect for survival, but terrible for strategic thinking, creativity and
                          collaboration.

                         The Valley of Conflict charts the path our emotions take us down when we loose
                         perspective, or worse, loose control. A path that rarely leads us to where we really 
                         want to go. 

                         
 

                         THE 5 Ps of POSITIVE CONFLICT

 

                         When we learn to notice the triggers and understand how they affect us, we
                         can transform our experience, and that of others, when conflict arises.

                         The 5 Principles of Proflict show you how to take control by learning the core principles
                         that will elevate your leadership and guide your team to better interactions, deeper trust
                        and better decision making.

                         The book explains these simple yet powerful principles:  

                         1. PAUSE - The Gateway to Mastery

 

                         2. PRESENCE - Leading from the Inside Out

                         3. PERSPECTIVE - The Art of Productive Reframing


                         4. POSSIBILITIES - Unlocking the Creative Energy of Conflict


                         5. PARTNERSHIP - Bonding Beyond the Agreement 

 

                         Complete with case examples and exercises to put into practice, The 5 Principles of 
                         Proflict will change the culture and trajectory of your organisation, while elevating 
                         your leadership potential. 

 

Ready to Raise your Game?

If you are founder, team leader or investor and would like to know more about my work with high-potential scale-ups you can contact me here. 

©2025 Maresme Consulting OU. Proflict is a registered trademark. All rights reserved.

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