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Innovation
Creates
Conflict.
​Conflict 
Kills 
Innovation.

Stephen Stynes

Founder, Coach, Author

About

In over 20 years working  with founders as a coach and mentor, 

 

the No 1. problem I see over and over again is founder's

 

dysfunctional & destructive relationship with conflict.  

As a founder, the way you relate to conflict shapes your leadership

more than any other skill.

 

Successful founders learn to harness their energy as the company

grows and turn the inevitable daily conflicts into 

 

insight, momentum and competitive advantage.

 

This is founder-first leadership - and it starts with how you

learn to leverage conflict. 



The Start-Up to Scale-Up
Founder Trap

 

We all know the stats about start-up failure. What most don´t know is the trap so many start-up founders fall victim to.

 

To turn an idea into a viable start-up you need to find or raise funding, get your initial team on board, develop an MVP and demonstrate product-market fit. To do that you need to:

 

                                                  * Decide fast

                                                  * Push through discomfort

                                                  * Create certainty
 

That works—until it doesn’t. Once you get traction, the rules of the game change.

 

But nobody tells you.

 

                        What is Proflict®?
 

Proflict® is set of core principles designed specifically for founders at high potential scale-ups to leverage tension — within yourself, between people, within teams and across the entire organisation that transform
how you lead.

Built on the Five Principles of Positive Conflict®, and based on research with hundreds of scale-up founders,  Proflict integrates neuroscience, psychology, and lived  experience to show  founders how they can:
 

  • Pause reactivity

  • Access higher-order thinking

  • Engage disagreement without damage

  • Transform tension into momentum
     

This is more that emotional intelligence. It is relational mastery.

Learning to leverage positive conflict will unlock innovation, strengthen team relationships and avoid the fatal trap too many founders fall into in the transition from start-up to scale-up.

 

1

KEYNOTE
TALKS

​Provocative, perspective-shifting talks that reframe conflict as a
strategic leadership advantage.

2

TEAM WORKSHOPS

Deeply practical, experiential sessions that create shared language, trust, and psychological safety.

3

FOUNDER COACHING

One-to-one work for leaders navigating high-stakes tension, decisions, and relationships.

Ready to Raise your Game?

If you are founder, team leader or investor and would like to know more about my work with high-potential scale-ups you can contact me here. 

©2025 Maresme Consulting OU. Proflict is a registered trademark. All rights reserved.

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